Rao’s
Transitioning pasta sauce to the frozen aisle as a product line extension, with rebranding and repackaging that honor Rao’s iconic New York restaurant roots while introducing timeless Italian flavors in a fresh, modern way.
Packaging Design
Creative Direction: Nicole Flores
Team: Ryan Hammond, Gaeun (Karen) Song, Bryan Cleghorn
Photo Art Direction: Sasha Dusky
Studio: Hatch SF