Campbell’s
Kids
Gaeun was the sole designer on the Campbell’s Kids rebrand, working closely with a Creative Director to bring the project to life from start to finish. She led the full design process from early concepting and sketching through multiple rounds of development to final production-ready files.
She brought the concept of storytelling to life through the product names. For example, for "Tomato A to Z," she created a narrative where farmers, represented by the letters A and Z, grow fresh tomatoes in a garden. She also incorporated a beautiful 1/2 split with a background landscape.
She designed five SKUs: Chicken & Stars, Mega Noodle, Double Noodle, Chicken Noodle O’s, and Tomato A to Z. She also worked on extending the line in partnership with Disney, adapting character assets to fit the Campbell’s Kids design system. This included careful consideration of sizing, proportions, and consistency across all touchpoints, ensuring both brands felt cohesive and balanced.