Campbell’s

Campbell’s iconic status by giving its condensed soup its first redesign in 50 years.




Graphic Design, Brand Identity, Illustration

Creative Direction: 
Drew Stocker. Andy Baron
Team: Gaeun (Karen) Song, Naomie Ross,  Michael Bagnardi, Zengfui Lin 

Studio: Turner Duckworth


Accolades: Graphis, Silver; Transform Awards, Bronze
2021






















How Design Started..
Early illustration concept by Gaeun Song