Campbell’s
Campbell’s iconic status by giving its condensed soup its first redesign in 50 years.
Graphic Design, Brand Identity, Illustration
Creative Direction:
Drew Stocker. Andy Baron
Team: Gaeun (Karen) Song, Naomie Ross, Michael Bagnardi, Zengfui Lin
Studio: Turner Duckworth
Accolades: Graphis, Silver; Transform Awards, Bronze
2021
How Design Started..
Early illustration concept by Gaeun Song
GAEUN SONG
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